So last month my #blogstorm post was all about how I approach brands. Without a media kit.
Since then I have had a crazy post with “Dear Mummy, I’m Not Sleeping Because…” as well as rising up into the top 250 in Tots 100. Which has meant a different level in my blogging. It’s gone from me approaching all those I want to work with to being approached by brands. While being approached by Dubai brands is amazing knowing that blogging is becoming a real thing. Being approached by brands in the UK is a real minefield. They work with bloggers. They know what they need. They like a media kit.
So taking on board Mr and Mrs T Plus Three’s post on how to make a killer media kit I set about making my own. I’m not a pro blogger. As of yet I have no intentions of becoming one, it’s fairly difficult if you deal with a lot of product reviews and live in a place where the post is notoriously bad and you rely on DHL. My point here being I didn’t want to pay someone to make my media kit, no matter how reasonably priced they are. So I made my own. With the help of PowerPoint and Adobe.
I used PowerPoint to make the basis if my kit, its easy to edit. Allows use of text and images. Can be portrait or landscape. And is fairly self explanatory even to beginner users.
Then once I finished I saved as a pdf file. Simples.
My DIY Media Kit
Step One; The Layout
Choose landscape or portrait. I chose portrait mainly because I think it looks more professional and it looks like a brochure when in pdf form.
Step Two; The Background
Choose your background and make sure it fits with your brand; if you can then import your blogs background. Mine is a black and white showreel of photos on the blog and I’ve transferred it over to my media kit.
Step Three; The Header
I don’t use a header on my blog. My distinctive piece is my background. My header is plain text is the font type (Gloria Hallelujah) and colour (#01a58d) I use throughout my blog. If you have a header use it on the first page only. Otherwise keep true to your blog through your background and text choices.
Step Four; The Photos
If you’re a photo lover use them. Personalise your media kit as you would your blog. Make sure they are HD and professional images and do not detract from your content. I use an image per page to fill out the blank space and I use an image of me and the boys that is my profile image all over my social media platforms.
Step Five; The Content
The important piece. Once you’ve drawn someone in with your eye catching piece you need to wow them with your content.
But what do you put?
1. The Blogger
A little piece of your personality. Who you are, what you do. What your USP is.
2. The Blog
Describe your blog….. in as few a words as possible.
3. The Stats
Monthly views, social media followers. I will admit here as my blog stats are growing day by day I tend to put my last months stats in as my monthly views and visitors as I feel they are most relevant. In here I also put my Tots ranking as I feel its relevant to my stats.
4. The Collaborations
A list of my past collaborations all hyperlinked so if a person is viewing my media pack online they can automatically see the work I have done with others.
5. The Testimonials
A snippet of the fantastic testimonials I have been given. Not had any yet? Ask for them.
6. The Contact Details
Those all important details of how someone gets hold of you. No point having a snazzy pack without the contact details!
Step Six; The Little Touches
Really make it your own. For each text box content make sure the border matches your colour scheme. Use the fonts you use on your blog. Add a block colour bar running behind your text boxes as your snap of colour, again using your colour scheme colours.
Step Seven; Save as a PDF
Whatever you do, when you save to send out to clients make sure its saved as a pdf file with an appropriate name.
Do you have a media kit?
Facebook, see you there!