I’ve always been a big fan of social media on a personal level and slowly, platform by platform I’m discovering ways to use various platforms for blogging. First there was Facebook, then the wondrous world that is twitter, then my new found love of Instagram and now I’m changing my Pinterest attitude.
Last week I read a post on What Katy Said on Why Pinterest is her biggest source of traffic. It is definitely not mine, since I started Life with Baby Kicks Pinterest has been responsible for 106 referrals. Since January 2015. Despite writing what can be seen as pinnable content, travel, recipes, how-to’s. Pinterest just wasn’t flowing for me.
Then I read another of Katy’s posts on how to create pinnable images and it was like a lightbulb had been switched on. I mean why would you want to repin this little pin, the tiny ship in the top left corner? A post on why cruising with children is the future, why this is the best holiday for you to take as a family.
It doesn’t really tell you what the post is about, it’s small and therefore easily lost amongst other great content. Because that is the key point. No matter how great youth content is or how pinnable. If it’s not been seen then it can’t be re-pinned.
So following Katy’s advice on making a pinnable image solely for use on Pinterest – as the beauty is you can add the image alone – my pin then becomes a (in my own modest words) a thing of beauty, more prominent, more interesting, and immediately obvious what the post is about.
And with it more chance of being seen.
So what am I going to do differently?
Vertical PINNABLE Images
You see this time and time again on Pinterest advice posts images matter. What works well on a blog post or Twitter or Instagram doesn’t work as well on Pinterest. Pinterest is all about beautiful vertical images that capture the attention of your would be reader immediately.
Clear vertical images with text work well. I know they are the types of pins that I personally re-pin. But I hate using them in a lot of blog posts. I find they interrupt the flow and are often not in keeping with what I am rambling on about. As I discovered from the lovely Katy you can make your own beautiful Pinterest-worthy images, in the right size that don’t actually have to feature on your post. You can upload the image to Pinterest along with a description and a link to the relevant page. But if you do want them to feature on your post they don’t have to be visible – I’ve discovered this wonderful tutorial on hidden pin images and have been putting it to the test. So far. So good!
I’ve been using Picmonkey to create my images, using a 735px x 1100px portrait image with text overlaid and where that hasn’t been possible I’ve made a collage of the same size with my descriptive text overlay.
Selective Pinning from Life with Baby Kicks
Not every post will be great for Pinterest. Some posts, like the types of mum you meet at baby group, will do amazingly well on platforms like Facebook where you like and share pieces that make you laugh, cry, move you. But they don’t necessarily make great pins. They are content that is read once, laughed at, and filed away. Pinnable content is just that. Things you would want to pin to your pinboard for further reference.
A pin is a reference that you come back to time and again
Those sites and posts you want to come back to time and time again. Your favourite recipe. A great how to guide. An inspirational travel piece.
As I go through updating my images I’m not pinning all my site content, for now I’m sticking with the pieces that I deem pinnable. Pieces like “Top Tips to Help Your Child Sleep” over emotive pieces like “Why I’m Not Sleeping Mummy”
Pinning Other Peoples Fantastic PINNABLE Content
Pinterest, like any other social media platform, is just that. Social. By pinning other content that I’m interested in means that my pins, including my own content will start to be seen more. Plus, I love Pinterest as a recipe gatherer. A tool for great blogging tips. A place to plan our next holiday. Some days I don’t get chance to read all the content so I pin it for later and don’t lose it!
Cleaning Up My Boards
Boards with one or two pins on are not great, I’ve read that it’s best to have a minimum of 10 great pins on a board. So I’ve been ruthless, I’ve gone through deleting boards with only a few pins on. Bulking up boards with great pinned content on those I want to keep.
As well as this I have changed the titles of my boards to shorter, more descriptive titles. Instead of “The Terrors Bedroom” I’ve amended to “Kids Bedroom Inspiration” with ideas for wall stickers, ways to make a rented bedroom personalised for kids without breaking the bank.
Board Cover Photos
To maintain a theme on my Pinterest I am going to create cover photos for my boards rather than using certain pins. This will make it more aesthetically pleasing, hopefully making more people want to click through!
Using Rich Pins
When I work out what they are….. I’ve applied and been accepted and you can do that here. But I’m yet to really explore what this means, when I work it out I will let you all know, in the meantime I’ll be pinning all I can find on my latest board “Pinterest Tips”