If you have a blog you’re hoping to make a living from, or at least to contribute to your living, it can be hard to make yourself heard among the countless other bloggers with exactly the same aim. You can put yourself at an advantage over most of them, though, if you market your blog effectively, and one of the most effective digital marketing tools is guest blogging.
The best way to reach new audiences is to write for a blog those audiences already read. This will encourage some readers to follow the link back to your site — but, as econsultancy makes clear, only if you provide quality, authoritative content, rather than openly promoting yourself.
In the past, guest blogging has often been used as little more than spam, but marketing agency in Hertfordshire UK, Flow Ink Digital, recommends posting high-quality content to engage readers and build your reputation as an authority in your sector.
Finding the Right Targets
More specifically than just attracting people to your website, it’s important to set goals and target the people you want. As the Digital Marketing Institute advises, you need to identify blogs that currently attract the people you’re looking for.
This doesn’t just mean blogs with exactly the same focus as yours, though. If you run a family blog, for instance, it’s worth thinking of other audiences that might be interested in your perspective as a parent with young children. This could be blogs focused on anything from entertainment to holidays.
Getting Your Pitch Right
The most important thing in your pitch is not to come over as a cold-caller. If you can’t get a personal introduction to the site owner, then get to know the posts and refer to them.
It can also help to have commented on some of them, as long as your comments are genuine and informative. Huffington Post’s article about courting a blogger applies to pitching for guest blogs as much as any other context.
Content and Relationships
The most important thing about your content, besides being informative and well written, is that it should be specific to the target site. Try to find a topic that hasn’t been covered there before, and refer to the site’s specific interests.
Don’t just blog and run. Promote the post on your social media, and make sure you follow up whatever comments you get. Digital marketing in general, and guest blogging particularly, is all about building relationships. You never know how those relationships might pay off a little down the line.
What tips do you have?