As an entrepreneur, you have a lot of tasks and to-dos on your plate on any given day. One of these responsibilities may be to manage your company blog and ensure it performs well. Blogging is an excellent way to connect with your customers and position yourselves as experts in your field.
You may have launched your company blog but are feeling lost about how to manage and grow it. You’ve come to the right place to learn more about how you can successfully manage your company blog and ensure it thrives. It’s a learning curve so be patient with it and have some fun along the way.
1. Identify Your Target Audience & Niche
One tip for managing your company blog is to identify your target audience and niche. It’s important to have a sense of direction and where you’re heading with it before diving in. You don’t want to blog about everything to everyone or you risk getting lost in a sea of information. Instead, concentrate on a particular segment or group, and topic related to your business and what you do. Stay focused on a few key areas and come up with suitable categories that make the most sense for what you’re selling. If you stick with it, the right people will eventually find you and if they like what they’re reading then they’ll be back to visit again in the future.
2. Assign Roles & Responsibilities
Another suggestion for managing your company blog is to enlist help from employees. It’s not a job you should take on yourself if you’re busy attending to higher-level business initiatives. While you want to be involved with the company blog, you’re definitely going to need marketing staff to assist you. Assign roles and responsibilities and understand how long it takes your employees to complete each task related to your blog. It’s important that you track their time and know when they’re working, especially if you hire a remote team. You can get a better idea of how to go about doing this successfully by reviewing business best practices for clocking in and out. You can divide up your team by full-time and part-time workers depending on how much help you need managing your blog and know when they’re working using these tips.
3. Create & Follow A Content Calendar
The meat and foundation of your company blog is the information that you’re posting and sharing. While you want it to look visually appealing and be user-friendly, you also have to create an authoritative voice and reputation. Therefore, it’s in your best interest to develop and follow a content calendar if you’re going to successfully manage your blog over the long-term. You can’t wing it and post random content and expect to grow a stable and dedicated following. Instead, you should plan out what you’re going to write about and post well in advance, and know when each blog post will go live. You’ll want to plan around holidays and special events and make sure that you have enough ideas and content to keep your blog active throughout the year. Come up with a strategy for what you want to talk about and highlight that relates back to what you’re doing in your business at the time.
4. Use High-Quality Images
While what you write and the information you post is important, so are the visuals you use. Without them, your site may be boring and not have the ability to grab your reader’s attention. It’s essential that you only use high-quality images and graphics that help your company blog appear more professional. Readers not only want to take in the topics you’re writing about but to also see images that help them digest the content. Some people are visual learners while others care more about the writing itself. However, mixing the two together will ensure that a variety of people enjoy reading your blog. You might also want to consider creating and posting infographics once in a while for a change of pace.
5. Be Responsive
You can do a better job managing your company blog by being more responsive and available to your readers. It’s not enough to post content and then ignore the responses you receive to what you publish. Assign someone to read and reply to reader’s comments consistently and use it as a way to connect on a deeper level with your customers. It’s even possible some people will have questions about your products or services and you can use your blog as another customer service outlet at times. If you fail to respond to comments and ignore your followers they may become frustrated with your brand and not return in the future. You never know when a conversation you start will turn into a sale and maybe even a long-term customer.
6. Involve Guest Bloggers
Sometimes it’s nice to have a variety of content and voices on your company blog. Therefore, consider involving guest bloggers and having special guests contribute pieces you can share with your audience. Your readers will appreciate the change of pace and you’ll position yourself as more experienced and knowledgeable when you have credible people writing blogs for your site every so often. Switch it up by sometimes having the guest write their own opinion piece and other times having you or a staff member interview them on a particular topic. Encourage your guest blogger or influencer to share the final written post with their following to help extend your blog’s reach.
7. Share it on Social Media
Social media is an excellent way to share and draw attention to and promote your blog. You can successfully manage your company blog by making sure it’s linked to your social media pages. Share and publish the content to these platforms to help spread the word about your blog and content. You never know who will get a hold of it and publish it out to a large group of their followers and influencers. It’s an opportunity for your posts to go viral or for you to win new business through what you’re sharing online. You can work your blog posts into your social media content calendar so you have a variety of information that you’re sharing on these platforms.
8. Stay Active & be Consistent
What’s most important in managing your company blog is that you stay active and are consistent. You’ll gain more dedicated readers and visitors when you follow a schedule and release content regularly that’s interesting and exciting. You risk losing people if you’re posting randomly without any rhyme or reason. Having a company blog is also a way to build up your brand reputation and make a name for yourself online. The more active and consistent you are the more likely it is that people will begin reading and sharing your content and that search engines will pick it up.
These tips will help you have a good experience managing your company blog and help you take it to the next level. It’s vital that if you want to grow it and have a loyal following that you continue to actively manage your blog and update it often. It’s a big job and you’ll definitely want help from others in keeping it going and ensuring that you’re sharing relevant and timely blog posts. Remember to be patient because it takes time and consistency to build a following and get people interested in what you’re writing about due to all the competition that exists online.